Advancements in recording technology has caused a sharp decline in musicianship. The use of programmed beats and tones to create and perform music and the over-reliance on backing tracks and lip-synching by a host of Africa’s new generation star acts has led to concert-goers feeling short-changed.
2Baba, aka 2face Idibia, the leading light of the new generation of African elite performers worked with Buckwyld Media Network and Now Muzik to deliver the game-changing concert experience that redefined the standards in 2010 – 2face Live: Buckwyld ‘n’ Breathless.
The success of BNB has encouraged more new generation artistes to embrace live performance format. More and more promoters have since adopted scripting – in part or wholly – to deliver concerts to the audience.